This campaign was in celebration of Heinz’s 150th birthday. I chose to highlight what i felt to be one of their most crucial selling points; their ingredients. I went with the tagline “Grown, not Made.”

The ads I developed were a tribute to Heinz's remarkable 150-year journey, celebrating the brand's rich heritage and commitment to quality. At the heart of my campaign was a focus on what I perceived to be one of Heinz's most compelling attributes: its ingredients. With the tagline "Grown, not Made," I aimed to encapsulate the essence of Heinz's dedication to sourcing the finest, freshest ingredients for its products.

All three of my advertisements were crafted as part of the "Grown, not Made" campaign, each meticulously designed to convey this concept in a visually striking and engaging manner. Through imaginative imagery of fresh, I sought to emphasize the notion that Heinz's products are rooted in nature, crafted with care from ingredients grown with passion and integrity.

I believed that this concept not only captured attention but also resonated with consumers on a deeper level, inviting them to appreciate the authenticity and craftsmanship behind every Heinz product. By infusing creativity and humor into the campaign, I aimed to leave a lasting impression while effectively communicating Heinz's core values to a diverse audience.