Spotify Discover is a fictional sub brand of Spotify. It helps users connect with newer artists that align with their unique taste. Each month, the listener is sent a poster featuring one of the artists with a scannable code on the back that links the user to a playlist of the artists discography.

Music is one of my favorite art forms. I found this project to be a great way to experiment with shape color, and using existent brand guidelines in a new manner. Spotify Discover represents an innovative addition to the Spotify family, designed to enhance users' musical exploration by introducing them to emerging artists that resonate with their individual preferences. At its core, Spotify Discover aims to foster meaningful connections between listeners and up-and-coming talents, providing a platform for discovery and appreciation of new music.

The concept is simple yet ingenious: each month, subscribers receive an aesthetically pleasing poster featuring a spotlighted artist, accompanied by a scannable code on the back. This code seamlessly links the user to a curated playlist showcasing the artist's entire discography, allowing for an immersive and comprehensive exploration of their musical journey.

As someone deeply passionate about music as an art form, I was particularly drawn to this project as an opportunity to blend creativity with functionality. By leveraging shape, color, and existing brand guidelines in innovative ways, I sought to create a visual identity for Spotify Discover that not only captured the essence of musical discovery but also resonated with users on a visceral level.

Spotify Discover embodies the spirit of exploration and creativity, inviting users on a journey of musical discovery like never before.