This project for Mingle Mocktails includes a customized Temple University Logo, a poster, some staged brand photography, and a pop up event. All aspects are based on existing brand guidelines with the goal of increasing brand awareness amongst college students.

For the Mingle Mocktails project, my focus was on leveraging existing brand guidelines to create a cohesive and impactful marketing campaign tailored specifically for Temple University students, that could be expanded to other schools. The project encompassed a range of elements, each meticulously crafted to elevate brand awareness and resonate with the college demographic.

To immerse students in the Mingle Mocktails experience, I orchestrated brand photography that showcased the product in various social settings on campus. These captivating images not only brought the brand to life but also portrayed Mingle Mocktails as an integral part of the college lifestyle, fostering a sense of connection and relatability among students.

To culminate the campaign, I organized a pop-up event on campus, providing students with an interactive opportunity to sample Mingle Mocktails firsthand. This experiential activation not only drove immediate engagement but also left a lasting impression, solidifying Mingle Mocktails' presence within the college community.

By seamlessly integrating all aspects of the campaign within existing brand guidelines, my aim was to create a cohesive and memorable brand experience that resonated with Temple University students, ultimately driving increased awareness and affinity for Mingle Mocktails among this key demographic.